James is the founder of Firstspark and the person clients work with directly. He operates at the intersection of business and technology — identifying where AI creates the most value inside a company's operations, then making sure what gets built actually delivers against the numbers.
He has spent fifteen years building and scaling businesses across the UK and Middle East, with multiple exits across three continents. More recently, he has designed and shipped several AI products:
That track record of building — not just advising — is what shapes how Firstspark works with clients. James knows where AI falls short because he's shipped the products that taught him. Every engagement he leads starts with the same question: what is this business spending the most time and money on that a machine could handle?
Originally from Newcastle. Based in Dubai.