The Problem
B2B marketing teams spending thousands on channels with no way to measure what actually created demand. Attribution models over-weighted the final click and missed the podcasts, events, and content that built intent in the first place.
What We Built
FirstSignals — a B2B demand intelligence platform that uses AI-powered surveys to surface the channels that actually create demand, not just capture it. AI categorises responses, resolves entities, and maps multi-touch attribution in real time.
The Result
Identified £200K in new revenue opportunities across early adopters. Clients redirected wasted spend from capture channels to the demand drivers that actually work.
"Most businesses don't have a revenue problem. They have a visibility problem. FirstSignals just shows them where the money already is."
Andrew Laity, Co-Founder
The Problem
Proposals took 3 days to prepare. Finding precedents, pulling pricing, drafting copy. Clients don't wait 3 days.
What We Built
AI drafts the first version in under an hour, pulling the right precedents, pricing history, and client context automatically.
The Result
3x faster turnaround. Win rate increased by 28% in the first quarter. Senior partners spend 60% less time on admin.
"The first one paid for itself in six weeks. We've won three deals since that we would have lost before."
Managing Partner
The Problem
Machines broke without warning. Production stopped. Everyone scrambled. Each shutdown cost tens of thousands.
What We Built
AI monitors equipment sensor data in real-time and predicts failures 2–3 weeks before they happen.
The Result
73% reduction in unplanned downtime. Annual maintenance costs dropped by £180K.
"We went from putting out fires every week to not having fires at all."
Plant Director